WORKS /
IRONBARK LANDSCAPING
CASE STUDY
INDUSTRY
RESIDENTIAL LANDSCAPING
SERVICES DELIVERED
WEBSITE
LOGO REBRAND
LANDING PAGES
GOOGLE & META ADS
VECHILE WRAPS & SIGNAGE
Ironbark Landscaping had been operating out of Brisbane's south side for six years, growing from a sole operator into a crew of eight delivering residential landscaping, retaining walls, irrigation, and outdoor entertaining spaces. The quality of the work was strong and the client base was loyal. The brand, however, hadn't kept pace. There was no website, no consistent visual identity, and no way for new clients to find the business online. The gap between the quality of the work and the presentation of the business was costing them jobs.
solution
We started with a full brand rebuild: new logo, colour system, and guidelines that rolled across uniforms, vehicle wraps, and on-site signage. Every physical touchpoint was updated so Ironbark looked like a professional operation before a single word was said to a potential client. On the digital side, we built a conversion-focused website with dedicated landing pages for each service, then launched Google Search and Meta lead campaigns targeting homeowners across Brisbane's inner south and western suburbs. The brand, website, and paid campaigns were built to work as one connected system.
Results
Within the first 60 days, Ironbark received 143 qualified leads across Google and Meta. The new brand presentation lifted trust before the first conversation and contributed directly to an 81% lead-to-quote close rate. By the end of the first quarter, Ironbark had booked over $380,000 in new projects and brought on two additional crew members to handle the volume. The business had a waitlist for the first time in six years.
